Empathy = Connection = Profit
Today, with more information and choice than ever before, customer perspectives are becoming more diverse. As a result, along with factors such as product price, place of purchase, and promotional activities, context, background, culture, brand attachment, and psychological distance have become equally important influences on customer behavior.
The brands that are most successful are those that focus on connecting with their customers, making them relevant and empathetic.
Relevance can also be described as how the customer’s interests are captured. By clearly communicating the extent to which a product or brand can meet customer expectations, large or small, it becomes relevant and more interesting to customers.
To achieve this, we need to dig deeper into our relationships with our customers.
At relativ*, we understand our clients’ business goals and requirements, analyze customer profiles, needs and aspirations in detail, and create customer experiences that drive our clients’ success.
our culture
We are the “bridge between clients and customers”.
Everything starts with people: culture, values, clients, customers, and internal teams. Respect, responsibility, and results are what help us envision the future and help our clients solve today’s challenges.
We act as a bridge between clients and customers. At the same time as we look at our customers from the client’s perspective, we also deepen our relationships with them by putting ourselves in the customer’s shoes.